You need to monitor how your website is doing as a marketing tool. Your ultimate goal for putting up a website is reaching a wider audience to gain more profit. Website analytic tools allow you to see how your campaigns help your business and how they translate as income.

We at Shift Marketing specifically work with Google Web Analytics. We will help you set up your account and start getting the data you need.

What is Google Analytics?

Google web analytics is a powerful website analytic tool which monitors the traffic and keyword performance of your website. It includes several tools you will need to monitor your site’s performance. You’ll know the origin of your visits. You can get instant traffic stats comparison for specific periods of time. You’ll also get a keyword traffic report and find out which keywords you need to optimize your site for. Monitoring your social media traffic is easy using Google analytics’ advanced segments feature.

Your Google analytics account will save all the data about your website in their database. You can pull records and create customized reports with one click using their instant report feature. Google updates your stats in real time, so you get the latest results on your demand.

We will help you interpret this data and put it to good use.

The information Google Analytics gives you is valuable in maintaining a successful SEO campaign. We will help you by analyzing this information so you can adjust your current campaign. Together we will optimize your website for high-performing non-brand keywords which appear on your report. We will also let you know adjustments for your content so you can attract your target demographic better. We will help you maximize the use of these tools to your advantage.