Part of maintaining a healthy mailing list involves regularly removing subscribers who have stopped opening your emails. In this article we'll explain how to segment inactive subscribers so you can send them a re-engagement campaign to ask if they're still interested. You can then remove those who are not.
These are real-world experience metrics that Google is looking at that answer things like: How fast does the page load? How fast is it interactive? How fast is it stable? So basically, when visitors are using your web page on a mobile or a desktop device, what's that experience like in terms of speed, how fast can they interact with it, things like that.
The news became official last week: Google will be changing its algorithm to use more mobile-friendly factors in search results.
Starting April 21 this year, your page ranking will likely suffer if your site is not currently optimized for mobile devices.
Here’s what Google said via the Webmaster Central blog:
