What is Search Engine Optimization and how can it help my online business?

Search Engine Optimization is the process of helping your website rank higher on the organic listings of search engine result pages (SERPs). We do this by employing different campaigns, such as link building, optimized content creation, paid advertising, Internet Marketing and optimized website development.

Those who appear at the top of the SERPs are not necessarily the best service providers. They only have the widest online presence. Your potential customers do not know this. They believe the websites on top of SERPs are the most reliable providers. The higher you place your site on the SERPs, the more people will think you are the best service provider for your industry. This results in higher return of investment (ROI) and increased income.

Why choose Shift Marketing?

We are a leading B2B Internet Marketing company with one goal: to help you make the most out of your website. Our experienced and dedicated team offer premier quality services, and we do not stop until we get excellent results. We understand your needs as an industrial business and tailor our services to your needs. To find out more about what sets us apart, visit our Better Than Competitors page.

How can Social Media Marketing help my business?

More and more people go on social media networks to build their connections online. Social media sites such as Facebook and Twitter provide people and industries with easy means to reach as wide an audience as possible. You will be able to market your business and promote brand recall through these sites using the right tools and knowledge. Search engines also crawl through these social networks, and having good presence in these sites will help boost you up on the SERPs.

What is Pay Per Click Advertising?

Pay Per Click (PPC) Advertising is another means of directing traffic to your website. In this model, you provide keyword-optimized text advertisements to various publishers and pay them a certain amount when someone clicks your ad. You can place these paid ads on a private website or on search engines. You will need to bid on keywords when placing PPC ads on search engine sites.

PPC Advertising requires in-depth keyword and online market trend research to be successful. You will also need to monitor consumer response and update your text copy regularly. This helps maintain your click-through rates and increases your ROI.

How can I track the progress of my website?

There are various website analytic tools on the market to help you monitor your site’s progress. One of the most widely-used tools today is Google Analytics. It features a complete set of tools for measuring and quantifying the impact your site has on your business. Google Web Analytics will track your ROI and compare your site’s performance against others in the industry. It will be easy for you to discover trends and adjust your campaigns. You’ll be able to document your progress as you go along with customized reports